Our Story

Rustic Stories isn’t just merchandise.
It’s a space where underrated things get celebrated.
 

We believe life isn’t only about milestones —
it’s the silly, chaotic, forgotten everyday moments that shape us.
 

We grew up on

• grandma fables

• Amar Chitra Katha palace drama

• 90s masala movies

• school crushes & bunked tuition

• random ‘once I did this’ stories
   

Those stories weren’t heroic — but they were ours.

Rustic Stories takes India’s nostalgia,
Gen Z culture & evolving pop trends and turns them into
comics, merch, characters, music & experiences.
 

From fridge magnets to tees to notebooks —
every product holds a tiny piece of someone’s life.